Every creative has a few ideas they could never get across the line*.
But no 'budget restrictions', 'legal requirements' or 'good taste' stop me putting them here, so sit back and enjoy a cautious peek behind the insanity...
*always because a brand doesn't and genius mind you, it's never the creative's fault
"You can do whatever you want with my music, just don’t make it boring” – Freddie Mercury
Some ideas are carefully considered, strategic and logical, and some are pure, dumb fun.
Aeeeeeeeeeeeeero uses the most iconic performer of all time as a mouth piece. In 1985, Freddie Mercury spent over a minute promoting Aero chocolate on the world stage. Don't believe me? Check this out....
Freddie becomes Aero, he evokes Aero’s sense of fun and confidence. Using an iconic moment in music history, we connect Aero to the greatest performer of all time.
The concept works organically as a radio ad, which will be crucial after the upcoming HFSS legislation restricting most marketing platforms.
And trust me, from now on, you'll have no choice but to say it one way...AEEEEEEEEEEEEEERO!
And here's some other bits and pieces I like to talk about:
Give A Little Light - Last year I created a campaign for Carnation on spec, which was lauded as 'exemplary' and 'better than what the agency created' but the brand team
Brick Wall - I created and directed a campaign for Mind in West Essex, targetting men aged 45-60 to open up. It was nominated for a Charity Film Award
Music Videos - I love working with artists and have directed a few music videos, here's a couple I really love - one was nominated for a Canon Stories in Motion award, and the other was heartlessly ripped off by Nosferatu 2 years later (I'll find proof one day Eggers!)
Without Saying Goodbye - On a hot July weekend in 2024, some friends and I challenged ourselves to make a film with one actor, one location, and minimal setups
TryLife - Way back in 2019, I directed a feature length interactive film for Essex Council & TryLife, about loneliness and isolation in young people. We also made a follow-up post-covid.
Food & Bev - Having spent 4 years at Nestlé, I have created a whole range of Food & Beverage content for brands like KitKat, Nespresso and Carnation
Animation - I occasionally moonlight as a motion graphics designer and during COVID taught myself 3D animation - a very useful skill to have when working across mixed media
Aerial - I've been flying drones for over 4 years, and have a full A2 Certificate of Competency
And finally, a few bits of organic social and OOH I created for KitKat in 2025 (I'm especially fond of 'Apres Work')
