Last year, I lead a creative spec brief for Carnation, based on their upcoming equity campaign brief.
Our creative brief was to re-invent and modernise Carnation, celebrate it's 125 history, and create a potent emotional connection both for loyal customers, and new, young families.
In response, we created Give A Little Light
One for the sentimental sharers, the people whose love language is what they do for others.
We want to bring to life the countless stories of shared joy between friends, parents and loved ones.
The stories that inspire you to bake at your best, and share that love around the world.
Stories about how by bringing our own little light into the lives of our loved ones, we bring them out of the darkness. We wanted to give to the givers, to give love, to give time, to give joy...to give a little light.