"You can do whatever you want with my music, just don’t make it boring” – Freddie Mercury
Using an iconic moment in music history, we connect Aero to the greatest performer of all time. By putting the word Aero in our audience’s head, we revise an ear worm that will front the brand for years to come.
Freddie becomes Aero, he evokes Aero’s sense of fun and confidence. Using an iconic moment in music history, we connect Aero to the greatest performer of all time.
The concept works organically as a radio ad, which will be crucial after the upcoming HFSS legislation restricting most marketing platforms.
Aero will never be said straight ever again.
Please note: This concept was pitched to Aero in 2025, but was not selected for production. Copy and Creative by Christian Haywood, Design by Greg Bland & Christian Haywood.
